Discover and share travel routes with an interactive map and travel community
Wander is an interactive platform for discovering and sharing travel routes: users explore new destinations, track journeys, and connect with other travelers. The product pairs a bold marketing story—“Destination mapping done right”—with a map-first mobile experience, filter patterns informed by familiar travel products, and a research-led sprint that validated assumptions before high-fidelity polish.
Challenge:
The challenge was to design an intuitive, engaging mobile app that communicates Wander’s unique value for modern travelers and adventure enthusiasts—without overwhelming newcomers with map density, filters, and community features all at once.
What We Did:
We ran a design sprint with customer interviews against an early prototype, aligned filter and discovery patterns with expectations from major travel platforms, and iterated toward a clearer navigation model. Wireframes addressed mobile web embed constraints and small-screen usability; later screens emphasize search, map markers, chip-based filters, featured routes, and personalized recommendations.
5
User interviews in the sprint
3 +
Research outputs (board, findings, prototype)
1
Map-first discovery experience
The team scoped work around proven filter patterns from products travelers already know, then interviewed participants with a prototype built from active assumptions. Outcomes included synthesized findings on a shared board and a new prototype targeted at problems uncovered in testing.
Wide compositions present the app in device frames beside campaign copy—useful for landing pages, fundraising, and app-store narrative. The layout keeps the product tangible while reinforcing the outdoor, route-discovery positioning.
The core map surface combines route markers, a search field, and horizontal filter chips (for example activity types and route attributes). The UI prioritizes quick scanning so travelers can narrow options before committing to a full route detail view.
A dedicated moment highlights popular paths through a “Featured” entry point and copy about personalized recommendations from ratings users provide—bridging discovery, trust, and repeat engagement in one narrative block.
“Heeeper delivered outstanding results in Mobile UI Design and Web app design for our project. The team's expertise in User Experience Design, User Interface Design, and Prototyping helped us completely rethink both our mobile app design and web platform. All layouts were crafted…”
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